Confusion Exhibition

Innovation can come from pure imagination of an inspiration that translates what we see and experience into new ideas. Creativity is an ability to generate original ideas. Creativity can also be a capability to improve on an existing idea.

Through a casual setting with games and experiments, let’s explore the meaning behind being creative and the subjective differences in originals or seconds within this brand sensitive culture.

“Plagiarism“ is always a controversial and sensitive issue, with a grey zone lied on between. How does plagiarism bring out innovation, and how is it only classified as copying?

Designer behind luxury brands and founders behind trademarks have been continuously defending their names from counterfeits and bargain knockoffs. Some label it “secondary production“; others see it as infringement of intellectual property. What do we draw the line? Are the consumers confused with what is available in the market everyday?